Vemric’s initiative dubbed "No Sex for Fish “ focuses on empowering women fish traders in Kenya by breaking the dependency on the exploitative “jaboya” system. Women in the Lake Victoria region have had to exchange sexual favours with fishermen inorder to access fish, often leading to economic hardship, exploitation and increased vulnerability to health risks such as HIV/AIDS.

The “No Sex for Fish” initiative chnages this dynamic by promoting fair trade practices, enabling women to independently buy, process and sell fish. Supported by the Agricultural Sector Development Support Programme (ASDSP II), this program has provided training, resources, and equipment to women traders, allowing them to build their businesses on equal footing. This approach not only improves women’s income but also strengthens community resilience by ensuring fair market access.

Through this initiative, Vemric also promotes broader social and economic benefits, contributing to poverty reduction, improved sexual and reproductive health, and enhanced nutritional outcomes for families. By addressing the structural and social issues behind the “jaboya” system, Vemric’s program exemplifies a sustainable, community-centered approach to economic empowerment and gender equality in Kenya’s blue economy.

This initiative is driving a future where women in Kenya’s fishing communities can work with dignity, free from exploitation. This program not only strengthens individual livelihoods but also enriches entire communities by promoting fair trade practices, health, and economic empowerment. Together, we can support this change and contribute to a sustainable, fairer blue economy.

Help us empower more women to thrive. Consider partnering with Vemric or supporting similar community-centered projects to make a lasting impact in Kenya’s fishing industry.